![Eugenie Bouchard Switches Nike Apparel with New Balance at Australian Open 2021 Qualifier - EssentiallySports Eugenie Bouchard Switches Nike Apparel with New Balance at Australian Open 2021 Qualifier - EssentiallySports](https://www.essentiallysports.com/wp-content/uploads/GettyImages-1204591515.jpg)
Eugenie Bouchard Switches Nike Apparel with New Balance at Australian Open 2021 Qualifier - EssentiallySports
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](https://bostonglobe-prod.cdn.arcpublishing.com/resizer/DKqCV-d4Lq3IJ6oggE7H2MRLI1k=/960x0/arc-anglerfish-arc2-prod-bostonglobe.s3.amazonaws.com/public/NMNLFIHVXYI6TADI7FGV7KUX3I.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe](http://thumbor-prod-us-east-1.photo.aws.arc.pub/yHTGaebORIgTh1ZeZaFdlvrTi-E=/arc-anglerfish-arc2-prod-bostonglobe/public/DD3TV7XV3II6TOHSSNY7URDNG4.jpg)
New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
![Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and Tim Newcomb on Twitter: "Last summer Danielle Collins served as the face of the new on-court New Balance Fresh Foam X Lav2 sneaker. Now she's at the #AusOpen wearing Adidas shoes and](https://pbs.twimg.com/media/FJas8NgVcAAJ_La.jpg)